Your go-to Perth website copywriter
You’re the best at what you do, and you deliver it in a unique and thoughtful way.
Let’s articulate that.
Your website is the virtual home of your amazing, one-of-a-kind business.
You need to roll out the welcome mat, pop out the fancy champs, and make your dream customers comfy.
You want them to stick around and get a feel for who you are.
You don’t want them peeking next door — aka Googling the competition.
How do you do this?
You need to keep them reading.
You need compelling, error-free website copywriting that tells your story, creates a vibe, offers them a homemade arancini — and entices them to take the next step.
Don’t stress: this Perth website copywriter is all over it (except for the arancini part, sadly).
After our deep-dive creative briefing, I’ll pour my 15 years’ experience in creative comms and brand storytelling into your fresh new copy.
No cookie-cutters around here — just custom, soul-deep words made for you and your audience.
How I can help:
Words in perfect tune with your brand.
SEO-friendly website copy that nails your personality, converts your dream customers, and gets you found online.
ooh yes.
Website copy audit
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Craving new copy but not sure where to start?
Need some new words but don’t have the budget for a copywriter yet?
Save time, energy and money with a bespoke AF Website Copy Audit.
I’ll look at the words on your website and prepare a custom, multi-page report full of bite-size things to tweak and actions to take.
All designed to get it looking dang good for the arrival of your next dream customer (aka: converting).
Your roadmap includes three stages of detailed feedback, recommendations, and DIY wins covering your site’s:
Crediblity and clarity
I make sure you have all the elements that you need to appear credible and clearly communicate your offering.
Connection and motivation
I check how well you’re motivating visitors towards your main call to action and objectives.
Brand voice and target audience
I look at how effectively your language resonates with your specified target audience and how well it represents your brand personality.
What you get:
A detailed report with recommendations and DIY wins to boost your existing website copywriting and user experience*.
A 20-minute debrief call to discuss the report with me and ask questions.
A bonus website copywriting checklist for quick-glance clarity the next time you need to write some copy!
*for up to three pages
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$395
Three page package
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Strategic, SEO-friendly copy written in a true-to-you brand voice.
a 90-minute brand briefing to step through the messages you want to get across
research and competitor review
3 pages of engaging copy and headings (e.g. Home, About, Services; up to 400 words per page)
3 unique, benefit-rich meta descriptions
2 rounds of revision to make sure the final version is spot on
proofreading to make sure your copy is error-free
a bonus brand style sheet.
All draft and final copy is delivered in a super slick copy deck so you can upload it to your site (or send to your developer) straight away — woot!
Ask me about adding on a keyword research strategy or wireframing.
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Each project is different so get in touch for your custom quote 👇🏻
50% deposit due on booking with remainder due on delivery of second draft, or ask me about 30/30/40 plans 😊
Kind words